Brochures... & More
Business cards, brochures and flyers are more than information... Your business marketing materials "introduce" you
- even BEFORE the customer reads what's inside.
If your marketing materials are inconsistent or outdated, they are not helping your business. Everything you send out reflects on your company. Be sure that you are projecting the right professional image to attract the customers you want.
Get the attention of the customers you want.
Choosing the right format for your company materials depends upon your unique audience. 11 Fingers will help you evaluate your current materials and work with you to create compelling and consistent marketing to target your preferred customer. We can create the right graphics, help you with content and even get your materials printed and shipped right to your door.
Our team can create a consistent professional image for your letterhead, business cards, brochures, power point presentations, signage, displays, product labels, promotional packages - and, well, just about any other graphic product you need to tell the story of your brand.
Use a great font ... Pick the right colors ... Craft an eye-catching design.
Do I need a business card?
In today's digital marketplace, clients often wonder if they need a business card. While a business card does contain your contact information, it is not the only reason to have one. The business card is still the most effective direct marketing tool.
A GREAT BUSINESS CARD...
- ... provides a "legitimacy" to your business as a professional.
- ... gets passed on, continuing your marketing to new contacts.
- ... is an inexpensive leave behind sales tool for your contacts.
Print is not dead.
Brochures can be created in many styles and sizes. The choice of format will depend upon the information you want to include, the target audience for your brochure, and how you will distribute your brochure.
Response to inquiries: Once a potential customer contacts you for more information, you are ready to send a TRIFOLD or BOOKLET to explain more about your company, your products and your services
Leave behind sales: Usually, this brochure has enough information to stand "on its own" after your meeting with the client. It can be part of your discussion with the customer directly, showing examples of your products or services and providing "talking points". This type of brochure often gets saved and passed on, doing more work for you "on its own".
Point of Sale: This type of brochure is found at trade shows or storefronts. Often placed in a display rack at eye level or on a countertop they are usually either double sided RACK CARDS or BI FOLD brochures on thinner paper. The purpose is to get the customer interested, but it's a conversation starter designed to inspire them to learn more.
Hand Out Flyer: This is the simplest type of brochure. Often ONE PAGE or SMALL FORMAT is enough to get your message across - introduce your company product or service and state how to contact you and "learn more".
Learn how better marketing materials can increase your profits without breaking your budget.